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Maybelline to Enter Minerals Market

Maybelline New York introduced a complete collection of mineral makeup.

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By: TOM BRANNA

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Maybelline New York introduced a complete collection of mineral makeup called  Mineral Power. The line features an entire beauty regimen from start to finish:  liquid foundation, powder foundation with signature kabuki brush, liquid concealer, powder blush and finishing veil loose and pressed powder.  “As the number one cosmetics brand at mass, Maybelline New York is entering the mineral makeup market with a system our product development team went to great lengths to perfect,” says Cheryl V...

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